I build products, companies, and AI-native systems.

I am a product and company builder working on AI-native software. I write about product management, decision making, teams, and the systems that help people do better work.

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David Hariri on co-founding Ada, the pivot that created a unicorn, and what product-market fit… In this episode I speak with David Hariri, co-founder of Ada, an AI powered customer support platform that raised at a 1.2B valuation in… Craig Miller on being Shopify’s CPO, Marketing by an Engineer, Leadership, and Scale Black box of PM Podcast: Season 01, Episode 01 Product Management Mental Models for Everyone Mental models are simple expressions of complex processes or relationships. These models are accumulated over time by an individual and… Managing and Developing Product Managers If the craft of Product Management is often mired in ambiguity, managing product managers is ambiguity². The First Principles of Product Management Some of the best PMs I know make their decisions based on first principles. A first principle is a “basic, foundational proposition or…

I am always open to interesting conversations about products, teams, and AI.

brandon@brandonmchu.com